Job Description

DIGITAL MARKETING MANAGER - PHILOSOPHY

MARKETING ACTIVATION – NEW YORK, NY

COTY is looking for smart leaders who are fast and passionate.

The ideal candidate will choose the Digital Marketing Manager position at Coty because it combines purpose-driven beauty storytelling with data-driven digital strategy for an iconic wellbeing brand, philosophy. Feel-good beauty, grounded in science.

RESPONSIBILITIES

As our Digital Marketing Manager for philosophy, you are responsible for campaign excellence, omni-channel media, and retailer optimization.

You will lead best-in-class digital campaigns and asset creation, ensuring philosophy shows up beautifully and consistently across all retailer.com and paid media touchpoints. You will partner cross-functionally to deliver integrated, high-performing activations that drive awareness, engagement, and conversion for the brand’s key product and storytelling moments.

Your main focus:

• Partner closely with DTC, e-commerce, creative, and media teams to deliver cohesive 360° activations that maximize performance and efficiency.
• Oversee creation of best-in-class digital assets optimized for platform and performance across retailer.com and paid media.
• Drive brand excellence across retailer.com (Amazon, ULTA, Macy’s, etc.), ensuring elevated content, A+ pages, and branded storytelling.
• Lead omni-channel digital media strategy across paid social, display, video, and search, ensuring campaigns ladder up to brand and retail priorities.
• Analyze campaign and media performance, translate data into actionable insights, and share learnings to optimize future strategy.

Working for Coty means our people make us who we are. They are the brightest minds bringing innovative concepts to life. If you’re someone unwilling to settle, likes to envision larger possibilities, accelerate learning, and push boundaries – we’d love to hear from you! Working at Coty means being part of an inclusive workplace committed to diversity and equity, valuing diverse perspectives and backgrounds. Your ideas will count, fostering a career where you can achieve more than you ever imagined.

The Marketing Activation team, led by the Senior Director, Marketing Activation consists of Senior Managers of Fragrance and Skincare with support, Organic Social Team, Digital Art Director, and Brand Ambassador. As the Digital Marketing Manager, you will work closely with all members of the Marketing Activation team as well as with several departments such as E-Commerce, Creative, Media, PR, and Brand teams. All your colleagues are collaborative, creative thinkers who combine strategic discipline with a passion for wellbeing-led beauty.

QUALIFICATIONS

We’d love to see candidates who have:

Essential:

• 5–7 years of digital marketing or e-commerce experience within beauty, wellness, or premium consumer brands.
• Bachelor’s degree required; MBA or advanced marketing certification a plus.
• Proven experience developing omni-channel media strategies across paid, owned, and earned platforms.
• Strong understanding of retailer.com ecosystems (Amazon, ULTA, Sephora, or equivalent).
• Ability to synthesize data into actionable insights and optimizations.

Desirable:

• Prestige brand experience preferred.
• Experience managing creative production and cross-functional campaign alignment.
• Strong collaboration, presentation, and stakeholder management skills.
• Curiosity and passion for connecting science, storytelling, and wellbeing in beauty.

OUR BENEFITS

As our Digital Marketing Manager, t his is unique role with a genuine opportunity to make an impact. You’ll get to work in a diverse environment with a team of professionals who are passionate about the work they do and know how to have some fun along the way.

Coty’s global omni-working policy provides the option to work up to 50% of your month remotely.  We believe that a more flexible philosophy of remote working will give everyone the freedom to choose what works for their individual circumstances and empower them to always perform at their best.

• $100,000 – 130,000 per year base salary
• Additional Compensation: This position is eligible for an annual bonus, based on business and individual performance.
• Health, dental, vision and disability insurance; 401(k) with generous employer match; paid time off and Summer Fridays; Parental leave; Tuition reimbursement; Hybrid work arrangements. *Benefits and compensation program descriptions are general in nature and may be subject to change; specific benefits eligibility and details will be provided in offer materials.

RECRUITMENT PROCESS 

1. Our recruiter will contact you.
2. A telephone/online introductory meeting follows.
3. A first online/in-person interview
4. A second interview
5. You will receive a proposal with the terms of employment.

ABOUT COTY

Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, color cosmetics, skincare, and body care. At Coty, we celebrate the entire human kaleidoscope and cultivate a culture of fearless kindness.

Our people make us who we are. They are the brightest minds bringing the boldest ideas to life every day. If you’re the kind of person who refuses to settle, if you want to think bigger, learn faster and go further than you ever thought possible – we’d love to hear from you.

Coty is deeply committed to creating a more open, inclusive, and diverse workplace where all employees can be their authentic self. Join us in making over the world of beauty!

EQUAL EMPLOYMENT OPPORTUNITIES

We offer equal employment opportunity to qualified individuals without regard to race, religion, color, national origin, age, gender, disability, sexual orientation, gender identity, gender expression, marital status, veteran status, or any other characteristic protected by law. Coty complies with federal and state disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact cotyjobsUS@cotyinc.com . We strongly believe that cultivating a diverse workplace gives a company strength. The combination of unique skills, abilities, experiences and backgrounds creates an environment that produces extraordinary results. EOE Minorities/Females/Protected Veterans/Disabled.

English - Please click on this  link to review the Notification of Equal Opportunity Rights poster

Español - Por favor, haga un clic en el enlace para revisar el poster de la Ley de los Derechos de Igualdad de Empeo

For additional information about Coty Inc., please visit .

Job Tags

Similar Jobs